Armaf is a Middle Eastern fragrance house founded in Dubai, United Arab Emirates, in 2002. The brand is known for its affordable and high-quality fragrances, which are often considered to be inspired by popular designer perfumes. Armaf is a part of the Sterling Parfums group of companies, which was founded in 1998 by the Fakhruddin family. The group is a regional leader in the manufacturing and distribution of perfumes, cosmetics, and personal care products. Armaf has a global presence, with over 1000 outlets in 95 countries. Armaf’s perfumes have won several awards and recognitions, such as the Cosmoprof Award 2021 for Best New Fragrance for Club de Nuit Milestone, and the Fragrantica Readers’ Choice Award 2020 for Best Niche Fragrance for Club de Nuit Intense Man.